New Mark Updates Conference’s Visual Presence
FOREST, Va. --- The Old Dominion Athletic
Conference continued its makeover in its 35th year of operation as
the conference is proud to unveil a new set of primary,
championship and all-purpose logos to update the league’s
brand and visual presence. The ODAC “circle” logo
has been in place since the conference’s inception in 1976,
and will be phased out throughout the league over the next
The new logos mark the third development for the conference over the past four months. In July, the league office moved its physical location to Forest, Va., just outside of centrally located Lynchburg. Late last month, the ODAC announced the addition of Shenandoah University to its full-time membership, with its first full year of involvement during the 2012-13 academic year.
“The conference has experienced quite a bit of change in the last six months," explained ODAC Commissioner Brad Bankston. "The revision of the conference logo is a product of the recent conference discussions involving membership and conference identity. Everyone who follows the league knows us as the ODAC and we wanted to highlight that in the new brand. I am pleased with the finished product and believe it represents our 13 member institutions in a professional manner.”
The ODAC contracted with Jim Ward Design out of St. Louis, Mo., for its new marks. A graphic artist of several genres, Ward’s collegiate branding portfolio (www.jimwarddesign.com/collegiatebranding) consists of a multitude of institutions and organizations including Washington University in St. Louis, the University of Missouri, Thomas More College and Gallaudet University, among others.
The new ODAC logos will appear on the conference’s website (www.odaconline.com) as well as in publications and championship materials throughout each of the league’s 22-sponsored postseason events. It will also replace current logos on conference signage, official league office apparel and all visual representations at championship venues.
For more information about the conference, its mark and uses, visit the ODAC’s home on the Internet at www.odaconline.com.
|Click the logo for a larger view of the ODAC's new Primary Mark.|
|Click the logo for a larger view of the ODAC's new Championship Mark.|
|Click the logo for a larger view of the ODAC's new Embroidery/All-Purpose Mark.|